Through our unique customer touch point program (CTP), we understand customer's expectations on our products beyond agreed technical contract reviews. We analyze the processing of our steel in the customer's manufacturing setup. From this we further improve our product quality by incorporating necessary process modifications at our end. This program helps us to improve customer delight.Engagement on Non-Price Value Propositions:
We always consider our customers as business associates. Here we interact with customers regularly for exchange of various best practices, knowledge share etc. The joint projects are initiated in the areas of sustainability, human rights, ethics, safety, training & development etc.
We also initiate collaborative projects with tripartite R & D initiatives with customers and academic institute.